Create a Trade Show Booth That Generates Buzz
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field’s worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.
“The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year,” Microsoft chairman Bill Gates said in his opening keynote address. “Now it’s time to bring together the devices, software, and services in people’s lives and take all these experiences to the next level.”
To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng.
Clients who want their trade show appearance to make a dramatic impact often ask about the traits of a trade show booth that hits it big on all cylinders. They want to know what the innovative trade show leaders do differently and how they can also stand out against the competition.
Event Marketer covered the CES show and ranked the trade show booths as to their appeal. Just a few of their favorites were AOL, Dolby and Daewoo. Here are a few pointers that resulted from why they picked these trade show exhibits:
1. Have your trade show booth provide a valuable service to attendees
AOL scored big when they offered their high speed Internet service free to all weary trade show goers. Attendees found a comfortable place to relax, check their email, and surf the web. While this was going on, AOL got to showcase their company’s services such as music on demand, Mobile, AIM, and City Guide. This was a win-win situation that helped trade show attendees check in with their offices in real time while appreciating AOL as their host.
2. Find a location that stands apart from the crowd
AOL was inside the concierge tent and therefore got lots of exposure and foot traffic. They commanded a corner in the concierge tent which was located in the parking lot outside the main hall. Their entry had a 20-screen TV wall showing brand logos and concert videos. There were 20 laptops for guests to use and six were mounted on mechanical arms, which could be reached by attendees relaxing in comfortable chairs.
3. Find creative ways to be “in the moment”. AOL corporate executives off site were able to view the inside of their trade show booth as a web camera filmed the action inside their booth at the show in real time. They could critique booth activity in real time and coach exhibit personnel on traffic flow, visitor reactions and fresh ideas for engaging prospects.
4. Use eye-catching designs, shapes and tension fabrics. Daewoo used a large wall constructed of 17 LCD screens with 36 fabric screens with rear-projected graphics as its focal point. Huge fin-shaped tension fabric structures with custom lighting lined TV display stands at the sides of the exhibit. They used a logo laden two-sided tower perched on top of the info desk at the entrance with 10 LCD screens built into the pillar. Visitors were fascinated by the compelling visual drama.
5. Create a space for attendees to try out your products. Dolby had a gaming zone that allowed guests to try out their new Xbox 360 racing game, Burnout. The Xbox’s Dolby Digital sound was like a beckon that cast a spell on visitors alluring them to the trade show booth.
Remember that by incorporating movement, color, lights and action in your trade show booth you get to showcase new technology while entertaining and mesmerizing your guests. Techniques such as these can make for an unforgettable trade show experience.
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.
© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved
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- Tech Guy Ryan: A technology blog and resource website providing tips, guides, and reviews on gadgets, software, and tech-related topics, helping users make informed decisions.
- Studio911 Design: A graphic design studio offering creative and innovative design solutions for branding, marketing materials, and web design, helping businesses visually communicate their message.
- Restaurante Labrador: A renowned restaurant offering a diverse menu of delicious cuisine, showcasing local flavors and culinary expertise, providing a memorable dining experience.
- Cro Business Cafe: A platform connecting entrepreneurs, professionals, and business enthusiasts in Croatia, facilitating networking, collaboration, and knowledge-sharing in the business community.
- Blog Mang Thai: A blog providing information, tips, and resources on pregnancy, maternity, and parenting in Thailand, offering support and guidance for expectant and new mothers.
- Nostal Asia: A platform celebrating Asian culture and heritage, showcasing art, music, history, and traditions, promoting cultural appreciation and understanding.
- SplanTom Tech: A technology company specializing in software development, web design, and IT solutions, helping businesses leverage technology to optimize their operations and achieve their goals.
- Monaliza Fashion: A fashion brand offering stylish and trendy clothing for women, providing affordable and fashionable options for different occasions and personal styles.
- GTO Bad Teacher: An online platform providing educational resources, tips, and strategies for teachers, helping them navigate challenges and excel in their profession.
- Business Broadcaster: A media platform delivering news, insights, and interviews with business leaders and experts, providing valuable information for entrepreneurs and professionals.
- Webatone: A web design and development agency creating visually appealing and user-friendly websites for businesses, helping them establish a strong online presence and attract customers.
- Great Days UK: A lifestyle blog and resource platform offering inspiration, tips, and ideas for creating great experiences and enjoying life to the fullest in the United Kingdom.
- Blog4U UK: A blog platform featuring a diverse range of topics, including travel, lifestyle, technology, and more, providing informative and engaging content for readers.
- ITRUE UK: A technology company specializing in cybersecurity and data protection solutions, helping businesses safeguard their sensitive information and mitigate security risks.
- iLovs MP3: A platform offering a wide selection of MP3 downloads and music streaming, providing users with access to their favorite songs and music genres.
- TJea CBD: A CBD wellness brand offering high-quality CBD products, promoting natural health and well-being, and providing customers with the benefits of CBD.
- Travel Tricks UK: A travel blog and resource platform sharing travel tips, itineraries, and recommendations for exploring destinations in the United Kingdom, inspiring travelers to embark on memorable journeys.
- Inspiration Today UK: A platform dedicated to inspiring and motivating individuals, providing personal development resources, success stories, and practical tips for a fulfilling life.
- Latest Happenings UK: A news and lifestyle platform delivering the latest updates, news, and trends across various topics, including entertainment, fashion, technology, and more.
- Search Info UK: A search engine and information hub providing access to a wide range of topics, news, and resources, facilitating knowledge discovery and information retrieval.
- Online Legal Advice UK: An online platform connecting individuals with legal professionals and providing legal advice and support for various legal matters in the United Kingdom.
- Solutions Debt Management: A financial services company offering debt management solutions and financial counseling, helping individuals regain control of their finances and achieve financial stability.
- Digi-Squad: A digital marketing agency providing comprehensive online marketing services, including SEO, social media management, and digital advertising, helping businesses maximize their online presence and reach.
- RCM Smart Solutions: A technology solutions provider specializing in smart home automation, security systems, and energy management, enhancing the comfort, security, and efficiency of residential and commercial spaces.
- UK Insurance: An insurance resource platform providing information, guides, and resources for individuals and businesses seeking insurance coverage in the United Kingdom.
- South Garden Restaurant: A restaurant offering a fusion of Asian and European cuisine, providing a diverse menu of flavorful dishes in a welcoming and vibrant atmosphere.
- Bokin Shop: An online store offering a variety of products, including fashion accessories, home decor, and lifestyle items, providing a convenient and enjoyable shopping experience.
- Money126: A financial education platform providing insights, tips, and resources on personal finance, investing, and wealth management, helping individuals make informed financial decisions.
- Evo Designs UK: A graphic design studio specializing in branding, web design, and digital marketing solutions, helping businesses create visually appealing and impactful brand identities.
- Legalize Ohio 2016: A grassroots organization advocating for the legalization of marijuana in Ohio, promoting education and awareness about the benefits and impact of marijuana legalization.
- Health and Fitness Training UK: A platform offering fitness training programs, nutrition tips, and wellness resources, helping individuals achieve their health and fitness goals in the United Kingdom.
- Beach Holiday Deals UK: A travel website specializing in beach holiday packages and deals, providing options for beach destinations and seaside getaways in the United Kingdom and beyond.
- Papillon Holidays UK: A travel agency specializing in holidays and vacation packages, offering unique and tailored experiences in the UK and beyond.
- The Technique UK: A blog and resource platform providing tips, tutorials, and insights on various techniques, including DIY, crafts, cooking, and more, inspiring creativity and skill development.
- Tech-YG: A technology consulting and services company offering IT solutions, digital transformation strategies, and technical support for businesses, helping them leverage technology for growth and efficiency.
- eSmart Buyer: An online platform offering product reviews, comparisons, and buying guides, helping consumers make informed purchasing decisions across various categories.
- Brain Health Consulting: A consulting service focused on optimizing brain health and cognitive performance, providing personalized strategies and resources for mental well-being.
- SB Workshop: A creative workshop and event space offering hands-on experiences, classes, and activities in arts, crafts, and DIY projects, fostering creativity and skill-building.
- House of Blue Leaves: An online boutique offering a curated selection of home decor, accessories, and gifts, featuring unique and stylish products for interior design enthusiasts.
- CP Medical Centre UK: A medical clinic providing comprehensive healthcare services, including consultations, treatments, and preventive care, serving patients in the UK.
- ModelBK: A modeling agency and platform connecting aspiring models with opportunities in the fashion industry, offering guidance, representation, and career development.
- New Shopping Store: An online marketplace offering a wide range of products from various sellers, providing a convenient and diverse shopping experience.
- Home of Lovely Ideas: A lifestyle blog and resource platform featuring ideas, inspiration, and tips for home decor, DIY projects, entertaining, and more, helping individuals create a lovely and welcoming home.
- Keating Companies Development: A real estate development company specializing in residential and commercial properties, providing construction, renovation, and investment solutions.
- Online Promotion UK: A digital marketing agency offering online promotion services, including SEO, social media marketing, and content creation, helping businesses enhance their online presence and reach.
- MCM Auto Prestige UK: A luxury car dealership offering high-end vehicles and personalized service, catering to automotive enthusiasts and luxury car buyers.
- Finlay’s Decor UK: A home decor store providing a wide range of wallpapers, paints, and decorative products, helping individuals transform their living spaces with style and creativity.
- Purity Health and Fitness UK: A fitness center and wellness studio offering classes, personal training, and holistic health services, promoting physical and mental well-being.
- Insurance-Zip: An insurance comparison platform providing quotes and information on various insurance products, helping individuals and businesses find suitable coverage options.
- John Harrison Photography UK: A photography studio specializing in professional photography services, including portraits, events, and commercial photography, capturing moments and creating lasting memories.
- Sello Editorial: A publishing company supporting authors in the process of publishing and promoting their books, offering editorial services, marketing support, and distribution.
- Ariza Ga Law: A law firm providing legal services and counsel in various areas of law, serving individuals and businesses with professionalism and expertise.
- Christina Pitanguy: A fashion brand offering stylish and sustainable clothing and accessories, promoting ethical fashion and empowering individuals to make conscious choices.
- Strategy Web Solutions: A digital marketing agency specializing in strategy development, web design, and online marketing, helping businesses establish a strong digital presence and achieve their marketing goals.
- Pet City Vet: A veterinary clinic offering comprehensive care for pets, including medical services, preventive care, and grooming, ensuring the well-being of furry companions.
- Hot Kitchen: A cooking blog and recipe platform featuring a variety of delicious recipes, culinary tips, and food inspiration for home cooks and food enthusiasts.
- JustGo Insurance UK: An insurance provider offering travel insurance plans and coverage for individuals and families, providing peace of mind during trips and vacations.
- Intranet Infos: A platform providing information, resources, and news related to intranet systems, helping businesses optimize internal communication and collaboration.
- Home Report Online UK: An online service offering home inspection and reporting for property sellers and buyers, providing comprehensive and reliable information about the condition of a property.
- ePocket Guide: A digital travel guide and itinerary planner, offering destination information, tips, and curated itineraries to help travelers make the most of their trips.
- CL Photography UK: A photography studio specializing in portrait, wedding, and event photography, capturing moments and creating beautiful visual memories.
- Regular Article: An online platform for authors and writers to publish and share their articles, blogs, and creative works, promoting knowledge-sharing and information exchange.
- News Tamura: A news website providing the latest news, updates, and analysis on various topics, including politics, business, entertainment, and more.
- MNB Cleaning Solutions: A cleaning services company offering professional and eco-friendly cleaning solutions for residential and commercial properties, ensuring cleanliness and hygiene.
- Dinkoff Architects: An architectural firm specializing in innovative and sustainable design solutions for residential and commercial projects, creating spaces that harmonize with the environment and meet client needs.
- Educación Laboral: An educational platform offering resources, courses, and guidance for career development and professional growth, empowering individuals in their educational and career journeys.
- Success Education System: An education consultancy providing coaching and guidance for academic success, helping students excel in their studies and achieve their educational goals.
- Gradiva Hotels: A hotel chain offering luxurious accommodations and exceptional hospitality experiences, ensuring guests enjoy comfortable and memorable stays.
- Thailand169: A travel blog and guide featuring the best of Thailand, including travel tips, attractions, culture, and local experiences, inspiring travelers to explore the beauty of Thailand.
- Thailand Walks: A platform offering guided walking tours and hiking adventures in Thailand, showcasing the country’s natural beauty and cultural heritage through immersive and sustainable experiences.
- My Thai Living: An online resource and community platform providing information, insights, and resources for individuals interested in living, working, or retiring in Thailand.
- Simply Shopping Zone: An online shopping destination offering a wide range of products across various categories, providing a convenient and enjoyable shopping experience.
- Can We Talk UK: A mental health and well-being platform promoting open conversations about mental health, providing support, resources, and a safe space for individuals to share and seek help.
- Moovment UK: A fitness and wellness brand offering classes, workshops, and products to inspire movement, mindfulness, and healthy living.
- New York Criminal Lawyers Blog: A blog providing insights, legal news, and resources on criminal law in New York, helping individuals navigate the legal system and understand their rights.
- Arirang Korean Restaurant: A restaurant offering authentic Korean cuisine, providing a delightful dining experience with traditional flavors and dishes.
- Stop the Margin Tax: A platform advocating against the implementation of a margin tax, providing information, resources, and support to protect the interests of businesses and taxpayers.
- Mum Taught Me Fashion: A fashion blog and style platform sharing fashion tips, outfit inspiration, and personal style insights, empowering individuals to express their unique fashion sense.
- Thai Inter Consult: A business consulting firm specializing in Thai market entry and business expansion services, providing strategic guidance and support for companies entering the Thai market.
- Life Up Thailand: A wellness and personal development platform offering resources, courses, and coaching for individuals seeking personal growth and life transformation in Thailand.
- Thailand Grown: An online marketplace connecting consumers with locally grown and organic products from farmers and producers in Thailand, supporting sustainable and ethical practices.
- Digital Media Asia: A digital media agency providing creative and strategic solutions for digital marketing, branding, and online presence, helping businesses thrive in the digital age.